communities are like most others you have fewer visitors and your residents are
not able to get out into the community as they could just a short while ago.
This can cause people to feel a little isolated and lonely. The decrease in
interaction with others can also impact your residents’ health.
GPS-based geofencing can connect your residents to their community and neighbors
Here’s just one
creative strategy to fight back and help keep your staff and residents
connected to your community and neighbors no matter how long limited visitation
and contact with others outside your community are required.
Here are the
Using your CRM or other marketing
tools identify the neighborhoods where your current residents used to live. Identify
the areas where there is a higher concentration and make a note of the
addresses. If that’s too difficult pick a few areas within a few miles of your
community to start.
With any resident who is interested,
take their photo and/or produce a short video (30 seconds or less) telling
people what they’re doing and that they would love to hear from their neighbors
in the community how their families are doing.
Using the photos and videos of your residents,
and/or staff if your residents are reluctant, build digital advertisements for
your geofencing campaign.
Your community’s advertisements can
be as simple as a photo and a call to action (CTA). CTA’s should state the
action that you want the reader to take. For example, “click to tell me how
your family’s doing” or “Click here to share your day and photo with me and my
friends at AAA Retirement Community.” There are numerous geofencing providers.
AdRoll is a leader in the space and a good choice for novices. Expect to pay
about $20 to $25 per thousand digital advertisements sent to the homes and
businesses you target, and a few hundred dollars more to develop the
advertisements you’ll need to run the campaign.
Set up a new landing page on your
website so people can click on your advertisements and share their thoughts,
photos, and videos with your residents. The website landing page should have
minimal content with clear and simple step-by-step instructions on how to share
text, photo, and/or video replies.
the replies with your residents and staff via email and print them so they can
be shared on a wall or bulletin board in a very visible place in your
technology to connect to others is an effective and low-cost way to counteract
some of the challenges people are facing when combatting loneliness and
isolation. In the future, I’ll share some very creative ways that video
technology is being used to connect people in senior living communities of all
sizes and care levels to their friends and families.
If you need
any help or additional information on setting up a geofencing program let me
know. To request a demo of how integrated CRM marketing technology drives
occupancy increases click here.